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“Matt, they have me slotted 3rd on the depth chart,” he said. “It’s just a deep hole.”
I didn’t flinch.
“No worries,” I told him. “There’s a way to get out of it.”
He looked at me. “How?”
That’s when everything changed.
See, he wasn’t coming in with hype.
No one was talking about him.
He was already counted out before he even touched the field.
But we didn’t need noise—we needed a plan.
So we built one.
It wasn’t sexy. It wasn’t flashy.
But it was relentless.
One habit. Every day.
Mental reps with a clear target.
That was it.
By Day 1, the edge was obvious.
By Day 30, he was splitting second-team reps.
By Day 60, rotating with the starters.
And by Day 85, he took the job.
The 1% Rule: Why Small Gains Create Unstoppable Athletes
Most athletes want the breakthrough.
They chase the moment, the spotlight, the leap.
But that’s not how greatness happens.
It’s not about more. It’s about better.
1% better. Daily.
The 1% Rule isn’t about intensity—it’s about consistency.
It’s about knowing that every mental rep compounds.
Every intentional habit sharpens the edge.
Every day, you’re either building something—or wasting it.
What Stuck Athletes Get Wrong
If you feel like you’re behind, this part’s for you.
You don’t fix that by trying to leap over people.
You fix it by doing what they won’t:
✅ Show up when no one’s watching
✅ Sharpen your tools until they feel automatic
✅ Play the long game while everyone else panics for short-term wins
That’s what gets you the spot.
Not noise. Not hype.
Precision. Reps. Patience.
Molliteum’s Challenge: Apply the 1% Rule This Week
✅ Pick the one skill or habit that will move the needle
✅ Hit it every day with intention
✅ Set a long-term target—and build toward it
Your breakthrough won’t come in a week.
But it will come if you earn it 1% at a time.
Stay resilient,
Matt "1% Every Damn Day" Caldaroni
CEO, Molliteum
P.S. - If you feel like you’ve been grinding but still not seeing results—stop guessing.
The Molliteum Resilience Profile shows you exactly what’s holding you back and gives you a personalized game plan to break through it.
You’ll get a full assessment + a strategy session with a Molliteum Coach to map your next 90 days with clarity.
👉 Click here to take the Resilience Profile now and start building the 1% that leads to the breakthrough.
Why You're Not Winning (Yet)
“The ones who win big are the ones who win small—on repeat.”